Defined by Media, the independent studio of Graphic Designer and Creative Director Christopher Lehault, provides complete branding and design solutions for small, developing companies and individual projects across multiple platforms and media. Our aim is to ensure long–term consistency by centralizing a brand’s visual presence through a single studio. We work with our clients to create graphic solutions for their marketing initiatives that exceed industry standards while preserving a consistent brand image.

Defined by Media was created in 2006 as a reaction to dynamic changes in the world of design and marketing. As various media streams widened (internet, online radio, parasitic marketing) and others narrowed (TV, magazines, guerilla marketing) we found that most design shops wvipped or overstaffed for the complex, cross-platform, brand development challenges ahead. dBM was created with the client in mind. Fueled by long term growth partnerships with our clients, we aim to work with companies that possess equal respect for both their product and their consumer. We believe that only through quality products, branding, and marketing can a company identify itself in the oversaturated marketplace.

The entire Defined by Media studio is color calibrated and SWOP certified for pre-production. Every monitor, laptop, scanner, and printer is meticulously tuned to provide the most accurate color presentation. We produce our own SWOP certified color proofs in-house to ensure press-ready color throughout the entire design process.

Few studios these days can say they’ve “jumped a press” but we can. Not only are we familiar with on-press color adjustment, overseeing complicated print runs, and post production management. We also have hands on experience with letterpress, silk-screening, as well as 1 color, 2 color, and 4 color offset presses. This first hand experience means we know exactly what to expect and what to look out for when a job goes from pixel to paper.

You name it, we code it... HTML, XHTML, AJAX, PHP, MySQL, CSS, Actionscript 2 and 3, Javascript... even Visual Basic and C+. Defined by Media is constantly refreshing itself with the latest coding languages and web standards. We ensure all finalized sites are developed in valid HTML using table-less designs and a strong separation of design and content so either can be easily updated. And if you’ve got a concern for accessibility, we’ll ensure that all content meets those needs as well.

Search Engine Optimization, Google Page Ranks, and Web Traffic Analysis... These days it’s not good enough to simply build a great website, you need to build one that is easily accessible by over a dozen search engines around the world. That’s why every site we build is highly optimized for keyword activation, smart URLs, deep linking (even in Flash!), and other SEO techniques. In addition, we track everything though Web Analytics, analyzing incoming traffic, frequently visited pages, keywords, and length of visit. Need more? Talk to us about setting up analytical goals, new user funnels, AdWords, and even link-baiting to further drive highly optimized traffic to your side.

We love new technology in both web and print. From social networks to hextatic printing, blogs to Twitter and podcasts to Muxtapes, Defined by Media is knee deep in new formats and actively incorporating them into our projects. Some call it “Web 2.0” but to us it’s just the web… evolving logically. Unfamiliar with the newest technologies? Don’t worry... we’ll walk you through it.